I always feel that the pricing of lawn care services is a little like the card game Blackjack. You want to go as high as you can without going bust and losing the customer altogether. It can take time to find the ideal pricing level for the lawn service that you are providing. But it is important that you do keep working on fine tuning your prices so that you can be hitting the 'sweet spot' as often as possible. Let's look at the dangers of pricing a Lawn Care Service Pensacola at a level that is too high or too low and why it is so important that you aim to get it right.
Pricing Too Low is Dangerous. If you set your grass mowing prices too low then you are really missing out. You are leaving money on the table and settling for less than your worth. Many entrepreneurs enter the lawn care industry and feel that they have to compete on price to establish their business. They forget that price is only one of many factors that consumers take into account before making a buying decision. It is better to try and differentiate your business in other ways.
Taking this a step further, you can ask a few of your friends to do the same and then get the feedback from them. You will have a good idea on the various pricing for different lawn size and help you determine the acceptable price range for your services.
Once you have an idea on how much to charge, set up a pricing schedule based on the type of service performed per square foot. Most lawns vary from a few hundred square feet to a few thousand square feet. Thus it is more convenient to set your price in terms of per hundred square feet or per thousand square feet. Bring this pricing schedule with you whenever you meet up with your clients. It will make you look more professional and increase your credibility.
Get References: While you are in the process of the interview with a grass care company you can always ask them to furnish you with a list of references. Again, if they are worth a darn, they will have the list ready and waiting for you. If they say that they can't provide you with such a list, then you need to end the interview and find yourself a company that will provide you with the same.
Risks Associated with High Pricing. Generating leads for your business can be an expensive process. If you are pricing too high then you will not be able to convert many leads into new accounts. Most people will shop around so it is generally best if your pricing is in line with your competitors.
When can you get Away with Higher Prices? Pricing at a level that is well above the market average can be possible if you can justify it. There are many reasons why you may be able to get away with prices that are considerably higher than some of your competitors. Having a reputation or a well known brand name can help. Other things that may reassure a client such as insurance or personal qualifications may also give you a free ticket to price high.
There are many approaches to pricing lawn care services. You have to consider your costs and your profit margins. You also have to consider the perceived value that you are offering to your prospects. A good knowledge of market prices is also useful
Pricing Too Low is Dangerous. If you set your grass mowing prices too low then you are really missing out. You are leaving money on the table and settling for less than your worth. Many entrepreneurs enter the lawn care industry and feel that they have to compete on price to establish their business. They forget that price is only one of many factors that consumers take into account before making a buying decision. It is better to try and differentiate your business in other ways.
Taking this a step further, you can ask a few of your friends to do the same and then get the feedback from them. You will have a good idea on the various pricing for different lawn size and help you determine the acceptable price range for your services.
Once you have an idea on how much to charge, set up a pricing schedule based on the type of service performed per square foot. Most lawns vary from a few hundred square feet to a few thousand square feet. Thus it is more convenient to set your price in terms of per hundred square feet or per thousand square feet. Bring this pricing schedule with you whenever you meet up with your clients. It will make you look more professional and increase your credibility.
Get References: While you are in the process of the interview with a grass care company you can always ask them to furnish you with a list of references. Again, if they are worth a darn, they will have the list ready and waiting for you. If they say that they can't provide you with such a list, then you need to end the interview and find yourself a company that will provide you with the same.
Risks Associated with High Pricing. Generating leads for your business can be an expensive process. If you are pricing too high then you will not be able to convert many leads into new accounts. Most people will shop around so it is generally best if your pricing is in line with your competitors.
When can you get Away with Higher Prices? Pricing at a level that is well above the market average can be possible if you can justify it. There are many reasons why you may be able to get away with prices that are considerably higher than some of your competitors. Having a reputation or a well known brand name can help. Other things that may reassure a client such as insurance or personal qualifications may also give you a free ticket to price high.
There are many approaches to pricing lawn care services. You have to consider your costs and your profit margins. You also have to consider the perceived value that you are offering to your prospects. A good knowledge of market prices is also useful
About the Author:
Find a list of the benefits of using a lawn care service Pensacola area and more info about a reputable service provider at http://bigalslawncare.com/about today.
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